With the continuous deepening of China's new round of reforms, China's stone industry will also usher in a new period of reform and adjustment. Today's stone industry has developed into a comprehensive and diversified industry integrating granite, marble, artificial stone, stone carving, garden and cultural stone, stone machinery, abrasive tools, and diamond tools. It is a question that every entrepreneur in all the stone industry circles should think about how to achieve development in the course of change.
At present, the total demand for stone materials in the entire society has been significantly slowed down compared with the previous years. Under the circumstance of total compression, it can be said that there are too many porridges, only to take the refined route, only to strengthen the stone brand awareness, and to strengthen and improve product processing. Only by increasing the investment in product quality improvement and marketing planning and promotion can the company’s reputation and the overall competitiveness of the industry be improved. Only by enhancing the brand awareness of China's entire stone industry and adapting to the brand demand of the market can the entire industry develop healthily and sustainably, and also be able to cope with the increasingly severe domestic and international market competition.
Analysis of two major trends in the future development of the stone industry.
In the historical process of industrial development, due to the unreasonable industrial structure and disorderly market competition, China’s stone industry was trapped in the quagmire of inferior quality and low price for quite a while. China's stone materials are facing an unprecedented awkward situation in the international market competition. "Besides the price, what else can I have?" At the International Stone Fair, some domestic stone dealers often laugh at themselves like this. The continuous decline in stone prices has also fallen below the reasonable price level considered by the European Union. As a result, a large number of importers from stone demanding countries flew directly to domestic stone processing plants, large and small, and bargained directly with them. Come home with a full load at an extremely low price.
In China's vast land, the abundant stone resources are not inexhaustible. The low efficiency of stone production and processing has caused a huge waste of resources and serious environmental pollution. Behind the disorderly competition is the serious lack of industry responsibilities. The direct consequence of the vicious circle, the profit growth of the industry is lower than the growth of production and sales, and the market space of China's stone industry is severely squeezed by international stone brands, and the survival of enterprises is increasing. Difficult, the sustainable development of China's stone industry is being tested, and China's stone industry is in urgent need of structural optimization and brand upgrades.
Fortunately, some companies can clearly realize this. At the end of the last century, in the face of increasingly severe international and domestic competition and strong growth in international market demand, some companies, such as Fujian Xishi, Dongsheng, Guangdong Kangli and Global, strengthened international scientific and technological cooperation, introduced foreign advanced machinery and equipment or learned from foreign related Advanced technology, implement sustainable development strategy: transform from original pit mining and blasting technology to stepped mining, wire saw and other advanced mechanical cutting technology; eliminate backward production methods, speed up the construction of modern stone enterprises, enhance the market competitiveness of enterprise products and improve the enterprise Management level. After several years of development, it was the first to become an industrial group with modern consciousness in China's stone processing industry, and the pattern of industry shuffling began to emerge. Today, the structure of my country's stone industry has entered an era of diversified competition. Only by recognizing the situation can we get a place.
